Have you recovered a website from a Google algorithm penalty?

Yes. I rebuilt my own site after a major traffic drop caused by the August 2025 Google Spam Update. I removed over 1,000 thin pages, rewrote content for clarity and conversion, and restored trust with Google.

Do you use Google Search Console to monitor SEO performance?

Yes. I use Search Console daily to track indexing, crawl errors, and performance metrics. It’s essential for diagnosing issues and measuring recovery progress.

Do you offer SEO advice based on personal experience?

Absolutely. I only offer help based on strategies I’ve used to recover my own site. No theory—just real-world fixes that work.

SEO Consultant London | Keith Thomas – Real Recovery, Real Results

Contact Keith Thomas

You can also text Keith Thomas on 07800 940756 between 09:30 – 20:30 Daily

SEO Consultant London – Real Recovery, Real Results

About Keith Thomas – SEO Since 2010, Recovery Since 2025

I’ve been working in SEO since 2010—long before mobile-first indexing, Core Web Vitals, or AI-generated content. Back then, keyword research was the cornerstone of every strategy. And while it’s still essential in 2025, the approach has changed dramatically.

In March 2025, Google began tightening its grip on low-value content. By August, the Spam Update hit—and my own site was caught in the fallout. I’d spent years building keyword-focused pages, but they lacked depth, originality, and trust signals. Google saw through it. My rankings dropped. Enquiries dried up. The phone stopped ringing.

That experience forced me to rethink everything. I rebuilt my site from the ground up—not just to rank, but to earn trust. I now help others do the same, using the same principles that helped me recover.

Keyword Research in 2025: Still Vital, But Not Enough

Yes, keyword research is still the foundation. But in 2025, it’s not about chasing volume—it’s about understanding intent, context, and value. I use keyword data to guide content strategy, but I pair it with technical fixes, conversion-focused rewrites, and trust-building signals that Google actually rewards.

My SEO Journey: From Collapse to Recovery

After the August 2025 Google Spam Update, my own website collapsed. I lost visibility, enquiries, and trust. I’d followed the keyword-first playbook for years—until it stopped working. So I rebuilt everything.

I removed over 1,000 thin or duplicated pages. I rewrote content to focus on clarity, user intent, and conversion. I stabilised my site architecture and monitored every change through Google Search Console. Slowly, the site began to recover—and so did the business.

What I Actually Do (Based on Experience)

I don’t offer services I haven’t used myself. Everything I do is based on what worked for my own site:

Technical SEO audits using tools like Screaming Frog
Content pruning and URL restructuring to rebuild trust
Conversion-focused rewrites based on user intent
Schema markup implementation for enhanced visibility
Search Console monitoring for crawl, index, and performance
Internal linking strategies to improve crawlability
Competitor analysis using Ahrefs and SEMrush
Page speed optimisation with PageSpeed Insights
Creating content that earns backlinks naturally

Why This Matters

SEO isn’t just about rankings—it’s about recovery, trust, and conversion. If your site has been hit by an algorithm update, lost traffic, or stopped generating enquiries, I can help. Not with theory, but with the same hands-on fixes that worked for me.

Let’s Talk

I’m available 7 days a week, 09:30–20:30, for consultations across London. If you want honest, experience-based SEO help, get in touch.